10cric com open url :u158.ccIndian men and women are embracing the 鈥榮tay fit and stay healthy鈥?lifestyle. 鈥淢en and women in the age group 25 to 35 are the biggest buyers of activewear. Women lead the market with a 60 percent share in this segment,鈥?shares Shruti Behal. Jiggy Goerge states that there are more activewear brands for men and therefore the sales are higher. 鈥淗owever, there is so much potential for women activewear brands and with Just F, we are addressing this vastly under-serviced segment.鈥?
Fitness as a trend is not just limited to metros. However, Rishabh Oswal feels that fitness movement is still an urban revolution and needs more to be democratised. 鈥淚n Tier II cities, fitness awareness is sporadic but not completely missing. Women are reluctant participant in any workout, men comprise the majority in gyms. It is important to have a pan-India presence for any brand and as far as activewear is concerned we are hopeful to crack the walls through online presence,鈥?he says.open url :u158.cc
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